92% of consumers trust recommendations from friends and family more than any other form of marketing. Word-of-mouth marketing tactics recruit happy customers for help promoting your business’s brand.
The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family, according to the Nielsen Global Trust in Advertising Report released today. This level declined one percentage point from 2013 (84% in 58 countries).